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Sync Call
Pitching Guidelines & More 

We all know there are a limited number of chances to get outside songs cut by major artists, and it can take years before finding success. The sync world can provide an alternative because it’s more accessible. With the rise in streaming services there are more opportunities to get your songs synced than ever before. 

There's a lot of preparation that goes into pitching songs for sync. Music Supervisors want the information served up in a certain kind of way. What a pain! But it saves everybody time in the long run and makes us all be more prepared.

 

Here's our pitching guidelines, details about the program all you need to become an expert sync songwriter!

Pitching Guidelines

 

  1. Before pitching songs, make sure the song is registered with your PRO, all metadata is in Disco and you have work for hire agreements in place. Get documents.

  2. Submit in 1 song per brief. If the sync agent believes your song is a good fit, they will submit it to the music supervisor and add the song title to the Schedule A. ​

    1. ​Each email may have more than 1 brief. Just to clarify, if the email has 3 briefs, you can email 3 songs (1 song/brief).

    2. Always make sure the song you send fits the brief. If the brief wants uptempo, don't send a ballad!

    3. You can send in mp3's in response to our emails, but if we end up placing the song, you'll need to send us an AIFF or WAV file. These files are very large and hard to send without clogging inboxes! It would be best if you have some kind of catalog management system like Songspace or preferably DISCO.AC because it's the way music supervisors want to receive songs. 

  3. Include all metadata in each song inside your song's file or DISCO

  4. File types:

    1. Your Disco link should have aiff (preferred) or wav of the main mix and instrumental. Aiff files is preferred because they retain all of their metadata when downloaded.

  5. Requirements: ​Make sure your song is registered with your PRO.

  6. Permissions:

    1. Only pitch songs that your cowriters and publishers have given you permission to be pitched.

    2. All songs must be "one stop" meaning the whoever wants to license the song only has to contact one party to get permission. You will be giving the sync agent "one stop" authorization. 

  7. Commission:

    1. If the sync agent places your song, their commission will be 50% on the composition and the sound recording. Download and sign the Sync Call Non-Exclusive Agreement.

  8. Communication:

    1. You'll be notified by email within 3 days or sooner when your song is pitched and also if your song is placed.

    2. Please remember that the sync agent has many people communicating with them each day. If the sync agent submits or places your song, they will quickly let you know. If they don't submit or place your song, they're going on to the next opportunity, you won't hear from them. Emails like...what's going on with my song pitch? Did anything happen yet? etc....just holds the sync agent back. Please don't do this! 

Disco Sign Up

DISCO has become the industry standard for pitching to sync agents and music supervisors.  It's what we use it and would like you to use it too. Here's info on DISCO.  Start with the "Lite" plan of 500 songs. Pricing.

If you decide to go in the DISCO direction, here's a referral to DISCO which gives YOU and me a $20 credit on our next purchase.  Once you are signed up, you can refer your friends. You and they will get that $20 discount! https://disco.ac/signup?b=20087&u=828121

disco
metadata

Metadata

Metadata streamlines the process of licensing the track for all parties. It needs to include the writer and publisher (rights)  information and who to contact to license the track. Here’s Disco's rundown of what metadata to include 

Here's a quick video on where to put metadata in Disco

https://www.loom.com/share/fcb46dccf9bf491fbde7f8c1b0a5f511

Check out "Mastering Metadata for Sync w/Bill O'Hanlon on what metadata to use and why.

Mastering Metadata with Bill O'Hanlon 

Ways To Get Ready

Get Your Catalog Ready!

 

You may only have a big heart full of desire and few great songs for sync at the present time. You don’t have to have all of this together today! But recognize you’ll need to build your catalog in a way that will help you be successful in the future. So write some songs that fit sync opportunities!

 

Here's the types of sync opportunities we see all the time. 

 

  • Write songs with sun or sunshine in the title. The most sync’d song of all time is “Walking on Sunshine”

  • Songs with themes Of Happiness/ Bliss / Best Day Ever / Dream Come True/ Feeling Good

  • Songs that focus on the feeling of togetherness and use the word "we"

  • Cover songs and cover songs with voices that “sound alike”

  • Original songs with retro sounding recordings from the 40s, 50s, 60s, 70s, 80s. Pick a decade and write some songs!

  • Songs in the public domain: Jingle Bells, Deck the Halls, songs written by Steven Foster. 

 

Also, songs that fit tv/film are lyrically different from artist style cuts. Check out Tracey and Vance Marino’s 6 different ways to write sync

Get Ready to Respond Quickly!

 

Most sync opportunities are needed within 1-5 days! If you’re able to write, record and sing your own songs quickly, how lucky!  Because most of the time, we can’t do it all ourselves, a lot of us put together cowriting and production teams that include a lyricist, singer and producer geared to quick turn around.

 

We also have lots of talented singers with different style voices whose shoulders we can tap at a moments notice.

Documents

Tutorials on sync

If you're new to the world of sync, it can be a lot to learn how to write songs with a real chance of getting placed. Getting the business side together to work with music supervisors and sync agents takes a lot of knowledge as well...not to mention getting all of your co-writers on board. These videos are here to help bring you up to speed on everything sync and reduce the barriers so many of us have faced when we first started out. Enjoy!

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